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    • 50 YEARS FEEDING THE FUTURE

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    Plan your visit:
    And don't miss the tour through these 50 years
    ADVERTISING

    ROUTES AND SECTORS

    Choose your path: dive into a sector or explore the venue by theme

    The entire industry in a single event. This year, we have also prepared different routes so you can explore the whole space and broaden your market perspective.

    View e-catalogue

    View all routes

    ACTIVITIES

    New content, new spaces and a strategic vision for the future of the sector.

    +
    Where innovation and networking meet
    Find out
    +
    A spectacular exhibition of almost 300 new launches
    find out
    +
    The largest innovation and business platform for the horeca channel
    Find out
    +
    Where ideas, trends and industry leaders come together to interpret the present and anticipate the future.
    Find out
    +
    The major European event dedicated to the future of restaurant brands
    Find out
    +
    Awards that recognise the sector
    Find out
    +
    Innovation, talent, business, entrepreneurship
    Find out
    +
    Monographic stage 100% dedicated to the world of coffee
    Descúbrelo
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    A key meeting point for the bakery, pastry, chocolate, and ice cream sectors
    Find out
    +
    A self-guided tasting and the latest trends in the world of EVOO
    Find out
    +
    Unique and reference space for social and collective restoration
    Find out
    +
    The epicentre of the organic sector at Alimentaria
    Find out
    +
    IV International Halal Congress
    Find out
    This edition raises the bar and strengthens its commitment to the future of the industry
    VIEW PROGRAMME

    50TH ANNIVERSARY PROGRAMME

    Speakers who won’t miss the sector’s key event

    Meet them all

    Antonio Bachour

    FOUNDER BACHOUR MIAMI
    - THE BAKERY & PASTRY HUB -
    TOP SPEAKER

    Alexandre Simon

    CEO OF BURGUER KING FRANCE
    - IMAGINE FOODSERVICE EUROPE -
    TOP SPEAKER

    Álvaro Carrillo de Albornoz

    MANAGING DIRECTOR AT ITH
    - THE SHIFT -
    TOP SPEAKER

    Agata Albero

    GASTRONOMY COMMUNICATOR AT INSPIRA GASTRONOMIA & HALAL SERVICES SL
    - HALAL FOOD ALIMENTARIA -
    TOP SPEAKER

    Andre Baretto

    CO-FOUNDER & BRAND ACTIVATIONS MANAGER MY COFFEE GUIDE/OATLY
    - THE COFFEE STAGE -
    TOP SPEAKER

    Ana López-Santacruz

    EXECUTIVE DIRECTOR OF AESAN
    - RESTAURACIÓN COLECTIVA -
    TOP SPEAKER

    Begoña Ruiz

    TECHNOLOGY DIRECTOR AT AINIA
    - THE ALIMENTARIA HUB -
    TOP SPEAKER

    Begoña Sampedro

    FOUNDER KTROMANS
    - THE BAKERY & PASTRY HUB -
    TOP SPEAKER

    Carme Chacón

    CATALONIA PUBLIC HEALTH AGENCY
    - RESTAURACIÓN COLECTIVA -
    TOP SPEAKER

    David Romero

    CEO OF GRANIER
    - THE COFFEE STAGE -
    TOP SPEAKER

    Emilio Gallego

    SECRETARY GENERAL, CEHE
    - THE SHIFT -
    TOP SPEAKER

    Eira Schepper

    CEO OF EIRA'S COFFEE
    - THE COFFEE STAGE -
    TOP SPEAKER

    Elena Boned

    DIRECTOR OF INNOVATION, DIGITALIZATION, & NEW CONCEPTS AT SERUNION
    - RESTAURACIÓN COLECTIVA -
    TOP SPEAKER

    Fátima Labyedh

    CHEF AT LA TREBADA DE CRESPIÀ
    - HALAL FOOD ALIMENTARIA -
    TOP SPEAKER

    Henry McGovern

    CO-FUNDER MCWIN
    - IMAGINE FOODSERVICE EUROPE -
    TOP SPEAKER

    Inma Benito

    DIRECTOr OF TOURISM, CULTURE & SPORT, CEOE
    - THE SHIFT -
    TOP SPEAKER

    João Almeida

    MARKET LEADER AT KFC IBERIA
    - IMAGINE FOODSERVICE EUROPE -
    TOP SPEAKER

    Joan Jover

    COUNTRY MANAGER IBERIA JDE PROFESSIONAL
    - THE SHIFT -
    TOP SPEAKER

    Juan Umbert

    CEO OF MAKEAT
    - THE SHIFT -
    TOP SPEAKER

    Jordi Roca

    CO-FOUNDER ROCAMBOLESC
    - THE BAKERY & PASTRY HUB -
    TOP SPEAKER

    José Miguel Herrero

    GENERAL DIRECTOR FOR THE FOOD INDUSTRY AT MAPA
    - THE ALIMENTARIA HUB -
    TOP SPEAKER

    Josep de Martí

    FOUNDER OF INFORESIDENCIAS.COM
    - RESTAURACIÓN COLECTIVA -
    TOP SPEAKER

    Katherine Gil

    HEAD OF INNOVATION AT EUROCAT
    - THE ALIMENTARIA HUB -
    TOP SPEAKER

    Leyre Urtasun

    R&D PRODUCT DEVELOPMENT MANAGER AT CNTA
    - THE ALIMENTARIA HUB -
    TOP SPEAKER

    Marion Racine

    HEAD OF MARKETING AT TACO BELL ONEEUROPE
    - IMAGINE FOODSERVICE EUROPE -
    TOP SPEAKER

    Mariona Gaspà

    FOODSERVICE KNOWLEDGE MANAGER AT AECOC
    - THE COFFEE STAGE -
    TOP SPEAKER

    Mª José Cuenda

    CHIEF COMMERCIAL & REAL ESTATE OFFICER
    - IMAGINE FOODSERVICE EUROPE -
    TOP SPEAKER

    Mateu Casañas, Oriol Castro y Eduard Xetruch

    CHEFS RESTAURANTE DISFRUTAR***
    - THE HORECA HUB -
    TOP SPEAKER

    Marius Robles

    CO-FOUNDER YOUNGR
    - THE ALIMENTARIA HUB -
    TOP SPEAKER

    Mónica Meschini

    CO-FOUNDER IICCT
    - THE BAKERY & PASTRY HUB -
    TOP SPEAKER

    Nikita Harwich

    HISTORIAN AND ECONOMIST
    - THE BAKERY & PASTRY HUB -
    TOP SPEAKER

    Oscar Pastor

    FOUNDER/PRESIDENT OH MY BUSINESS CONSULTING/FCSI IBERIA
    - THE COFFEE STAGE -
    TOP SPEAKER

    Pablo de la Rica

    RETAIL AND FOODSERVICE KNOWLEDGE MANAGER, AECOC
    - THE SHIFT -
    TOP SPEAKER

    Paco Pérez

    CHEF MIRAMAR
    - THE HORECA HUB -
    TOP SPEAKER

    Paolo Casagrande

    CHEF LASARTE***
    - THE HORECA HUB -
    TOP SPEAKER

    Paqui Cánovas

    KEY ACCOUNT MANAGER MUÑOZ BOSCH
    - THE SHIFT -
    TOP SPEAKER

    Ramón Garriga

    BAKER DIGITAL GLUTEM MORGEN
    - THE BAKERY & PASTRY HUB -
    TOP SPEAKER

    Rosario Pedrosa

    COMMERCIAL STRATEGY & MARKETING MANAGER AECOC
    - THE ALIMENTARIA HUB -
    TOP SPEAKER

    Saluoa Logmane

    CHEF AT LA CAPELLA DE CAN GAMBÚS
    - HALAL FOOD ALIMENTARIA -
    TOP SPEAKER

    Sergio y Javier Torres

    COCINA HERMANOS TORRES***
    - THE HORECA HUB -
    TOP SPEAKER

    Sergi Freixes

    INTEGRATED DESIGNER ESTUDI FREIXES PLA
    - THE COFFEE STAGE -
    TOP SPEAKER

    Tomás Brull

    CHEF AT LA CALA NAVEGA
    - HALAL FOOD ALIMENTARIA -
    TOP SPEAKER

    Víctor Manuel González

    GENERAL DIRECTOR OF ALGADI (UCALSA GROUP)
    - RESTAURACIÓN COLECTIVA -
    TOP SPEAKER

    Zhong Xu

    GLOBAL CEO & CO-FOUNDER AT DELIVERECT
    - IMAGINE FOODSERVICE EUROPE -
    TOP SPEAKER

    Useful information

    Find all the answers you need to prepare for your visit:
    Location

    Gran Via venue
    Halls: 1 – 6
    Av. Joan Carles I, 64
    08908 L’Hospitalet de Llobregat
    Barcelona

    Dates and times

    23–25 March 2026 | 9:30 a.m.–6:30 p.m.
    26 March 2026 | 9:30 a.m.–5:00 p.m.

    Access all the information

    Maximise your experience with the Alimentaria app

    The show in your pocket: networking, map, agenda, access to your badge… you’ll find everything you need!
    DOWNLOAD THE APP

    Discover them all

    Bisabor almond energy bars
    13/03/2026
    Conchas del Camino by Antonio Anaut
    13/03/2026
    Tacho and Pistacrem by Europistachios
    13/03/2026
    JAN i ROC by Pons
    13/03/2026

    Enjoy a break at Breakfest

    Inspired by traditional ‘esmorzars de forquilla’ and classic afternoon snacks, five five-star hotels in Barcelona will present their own reinterpretations of these relaxing moments of the day.

    Discover the first edition of Hotel Breakfest

    Experiences that speak for themselves

    Discover real testimonials from visitors to the previous edition

    Listen all testimonials

    Get inspired with Horeca Stories

    Read all the articles

    International experience in the local market

    17/02/2026

    10 technological solutions for a better customer experience

    10/02/2026

    Purchasing that transforms: how suppliers are redefining contract catering

    10/02/2026

    HORECA 4.0: when data enters the kitchen… and chaos leaves through the door

    20/01/2026

    A+H continues to consolidate its position as the most cross-sector and comprehensive platform

    Discover everything about A + H

    professional visitors
    1000
    net exhibition space (m²)
    1000
    eexhibiting companies
    100
    scheduled business meetings
    + 100
    hosted buyers
    100

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    País de honor 2026

    Partners institucionales

    Entidades y asociaciones

    Produlce

    We look forward to welcoming you from 23 to 26 March to celebrate with us!

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