Coca-Cola fuses two iconic brands in the new Absolut Vodka & Sprite ready-to-drink cocktail

Enjoy this mixed drink at home

The Absolut Vodka & Sprite cocktail is Coca-Cola’s new release in the category of ready-to-drink alcoholic beverages, to keep winning consumers who want to enjoy a tasty drink. The innovation is directed at modern food and convenience channels, to bolster consumption occasions at home, and other burgeoning ones, such as an aperitif.

Absolut Vodka & Sprite emerged from an agreement between Coca-Cola and Pernod Ricard. It is made with the international premium-quality vodka Absolut, and with Sprite, the renowned lemon-lime soft drink, a fusion of two iconic brands to offer consumers a single unique experience.

The new cocktail complies with the responsible marketing policy of The Coca-Cola Company and Pernod Ricard. The can includes clear symbols to encourage responsible drinking, as consumers must be of legal drinking age. In addition, any marketing activity related to this drink is governed by the highest standards of responsibility on each market, in compliance with current legislation and respecting the local culture.