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Edurne Uranga

Vice-President Foodservice Europe | CIRCANA
Edurne Uranga

Biography

20 years of experience in the Food & Beverage industry, specialised in Catering, gaining insight into the behaviour and needs Operators/Restaurateurs, Distributors and Consumers alike. Edurne Uranga is currently the European Vice President of Foodservice at Circana. Graduate in Business Administration and Management from the Autonomous University of Madrid, she also holds an MBA from the CESMA Business School and a Master’s in Digital Business

Sessions

16:10h
Presentation | Coffee, Bakery and Pastry

Coffee in evolution: Innovation and trends in gastro-experiences in catering

Edurne Uranga
Edurne Uranga CIRCANA Vice-President Foodservice Europe Speaker

19-03-2024 16:10 19-03-2024 16:30 Europe/Madrid Coffee in evolution: Innovation and trends in gastro-experiences in catering

Circana is a leading consultant that sheds light on the complexity of consumer behaviour. Thanks to unprecedented technology, advanced analysis, cross-industry data and a depth of experience, we provide clarity and help nearly 7000 leading brands and retailers around the world to take measure and unleash the growth of their business. We know consumers well and how they act on site so that our clients can go beyond the data and apply their know-how, drive innovation, meet the consumer demand and best the competition

 Hall 7 | Coffee, Bakery and Pastry, Taste and Talks
Tue 19 16:10h - 16:30h Hall 7 | Coffee, Bakery and Pastry, Taste and Talks
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16:30h
Round Table | Coffee, Bakery and Pastry

Coffee as a growth tool

Agustín Tena
Agustín Tena 365 Obrador General Director Speaker
Rodrigo Domínguez Sáez
Rodrigo Domínguez Sáez Mascuota Director Speaker
Edurne Uranga
Edurne Uranga CIRCANA Vice-President Foodservice Europe Speaker
Natalia Echeverria
Natalia Echeverria McDonald's Chief Marketing & Digital Officer Speaker
Laura Biason Novell
Laura Biason Novell Cafés Novell Speaker

19-03-2024 16:30 19-03-2024 17:15 Europe/Madrid Coffee as a growth tool

Good coffee treatment is an unstoppable trend. The new restaurant concepts are committed to improving the customer experience with innovation in product, service, technology... what strategy are the different players in the industry following to position themselves? What are the most notable trends?

 Hall 7 | Coffee, Bakery and Pastry, Taste and Talks
Tue 19 16:30h - 17:15h Hall 7 | Coffee, Bakery and Pastry, Taste and Talks
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