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Jorge Juarez Ayuso

CEO | Sighore Sant Just Desvern, Spain
Jorge Juarez Ayuso

Sessions

11:15h
Round Table | The Horeca Hub

The Hotel of “Encounters of the Third Kind” – Digital transformation + AI: Smart transformation.

Alvaro Carrillo de Albornoz
Alvaro Carrillo de Albornoz Instituto Tecnológico Hotelero (ITH) General Manager Moderador/Presentador
Jorge Juarez Ayuso
Jorge Juarez Ayuso Sighore CEO Speaker
Estela Díaz Jordá
Estela Díaz Jordá Vodafone Business Innovation Manager Speaker
Bruno Valenciano Del Real
Bruno Valenciano Del Real Lopesan Hotel Group Management and Expansion Corporate Analyst Speaker
Víctor Mayans
Víctor Mayans ARTIEM Hoteles Marketing Director Speaker

19-03-2024 11:15 19-03-2024 11:50 Europe/Madrid The Hotel of “Encounters of the Third Kind” – Digital transformation + AI: Smart transformation.

These days, it seems society is evolving faster and faster, nearly at break-neck speed. Trends push forward, are born and die in ever shorter cycles and it is very
hard to figure out where we stand and what guests want. Two big macrotrends encompass it all: sustainability and digitalisation. And tourists are more and more digital and sustainable. Do we hoteliers know what they want?... Do we know what we want?

 Hall 6 | The Horeca Hub – Talks Stage 2
Tue 19 11:15h - 11:50h Hall 6 | The Horeca Hub – Talks Stage 2
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