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José Manuel Álvarez

Coordinator | Foro Ganadero Cárnico
José Manuel Álvarez

Biography

B.A. in Information Sciences. Journalist and speaker specializing in the agrifood sector, corporate communication and reputation, consumer, nutrition, sustainability and ethics.

Sessions

14:00h
Round Table | The Alimentaria Hub

The sense of meat, a campaign for the meat sector

Nuria de Pedraza
Nuria de Pedraza AECOC Communications and PR Director Speaker
José Manuel Álvarez
José Manuel Álvarez Foro Ganadero Cárnico Coordinator Speaker
Jesús Coello
Jesús Coello Costa Brava Mediterranean Foods Communication and Sustainability Director Speaker

19-03-2024 14:00 19-03-2024 14:30 Europe/Madrid The sense of meat, a campaign for the meat sector

Purchasing and consumption habits of meat products are changing inexorably among western consumers. The retail leaders worldwide are implementing iconic strategies and proposals in their butcher shops to attract, build loyalty and elevate the shopping and consumption experience in their stores. What are the winning strategies for the future of meat products in retail?

 Hall 5 | The Alimentaria Hub – Agora by Aecoc
Tue 19 14:00h - 14:30h Hall 5 | The Alimentaria Hub – Agora by Aecoc
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