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Sophie Pagnon

Chief Marketing Communication & Impact Officer | Veritas
Sophie Pagnon

Biography

After 25 years in food retail, with functions in the purchasing area, she works at Veritas supermarkets for the past 12 years where she is currently the director of Marketing, Communication & Impact.

Sessions

12:00h
Presentation | The Organic Market and Trends

Straight to the point! Innovation in bread

Sophie Pagnon
Sophie Pagnon Veritas Chief Marketing Communication & Impact Officer Speaker
Amancay Ortega
Amancay Ortega Veritas Nutritionist & Content Manager Speaker

18-03-2024 12:00 18-03-2024 12:30 Europe/Madrid Straight to the point! Innovation in bread

Presentation of the innovation of a range of breads flour's free, based on whole cereals activated seads

 Hall 4-6 | The Organic Market and Trends
Mon 18 12:00h - 12:30h Hall 4-6 | The Organic Market and Trends
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10:30h
Presentation | The Alimentaria Hub

The brand’s uniqueness

Sophie Pagnon
Sophie Pagnon Veritas Chief Marketing Communication & Impact Officer Speaker

19-03-2024 10:30 19-03-2024 11:00 Europe/Madrid The brand’s uniqueness

A brand has the ability to be related to many concepts & attributes and generate a connection with the customer. What difficulties and opportunities has Veritas found in its 22nd year path to build its added value proposal?

 Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
Tue 19 10:30h - 11:00h Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
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